What is marketing?

circus tent

marketing. . . oh what a production

If the circus is coming to town & you design a sign saying “Circus this Saturday”, that’s Advertising.

If you put the sign on the back of an elephant and walk it down the main street, that’s Promotion.

If that elephant walks right through the entrance of the town hall, that’s Publicity.

If you can get the town mayor to laugh about it, that’s PR.

If you see the Ringmaster running around telling you what a lovely time you will have at the show (especially if you buy the even more lovely merchandise), that’s Sales.

. . . and if you planned the whole thing, that’s Marketing.

Like any production a lot of work needs to happen behind the scenes too. How did the circus decide where to go, when & who to talk to, it was in their marketing Strategy. And how did they decide what their marketing would look like and say, they stuck to their Branding.